Blog

What’s next for museums? How to embrace AI and human engagement

What will be next for museums and how can digital technology enhance visitor engagement and even the sector as a whole? A good topic for this year's SXSW 2025. And I was thrilled that three specialists accepted the invitation to join me on the stage.

Amanda Boomstra

Nieuws

National Gallery launches online experience Imaginarium

To mark its 200th anniversary, the National Gallery is launching the Imaginarium, a virtual museum space where visitors can experience artworks in a new way, thanks to AI.

Eveline Schonewille

March 18, 2025

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News

Customer experience company Essense joins Eidra

As being part of the Swedish consultancy collective Eidra we are pleased to welcome a new Dutch sister company: Essense!

Eveline Schonewille

June 11, 2025

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Blog

Why so many tourists don't check in for the train at Schiphol – and how we can solve this

How can we ensure that international tourists effortlessly find their way in our public transportation system?

Kaya Knipscheer

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Blog

Working in The Big Apple - part III

It's a fact: American traditions eventually make their way to Europe, like Valentine's Day. But why are we now stuck with Black Friday while Thanksgiving hasn't caught on here yet?

Jeroen van Erp

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Blog

Working in The Big Apple - part II

"Good news! It turns out there is indeed space for my bike in the Eidra building. In a sort of closet." Read about the experiences of our Jeroen van Erp from NYC.

Jeroen van Erp

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Blog

Working in The Big Apple - part I

"Anyone who would have predicted at the founding of Fabrique that I would now be working in New York for three weeks, I would have called crazy." Read about the experiences of our Jeroen van Erp from NYC.

Jeroen van Erp

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Blog

Highlights SXSW 2024

South by Southwest. The festival for music, film and interactive media. Here are Oscar and Anna's highlights.

Oscar van Beek

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News

Online discovery tour 'Frans Hals: Strokes of Genius'

This online discovery tour zooms in on the life and work of this artist, with stories and ultra-high resolution images.

Eveline Schonewille

Feb. 27, 2024

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News

Conversionista joins Fabrique and Q42, and expands to The Netherlands

Conversionista, the #1 Conversion Rate Optimization (CRO) agency in The Nordics, announces its expansion into The Netherlands and will join forces with Q42 and Fabrique.

Eveline Schonewille

Nov. 21, 2023

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News

Nine Lovie Awards!

What a night! Three of our projects were awarded no fewer than nine awards in different categories!

Eveline Schonewille

Nov. 10, 2023

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News

Six nominations at the Lovie Awards

We have a chance to win several Lovie Awards! Will you also vote for your favorite?

Eveline Schonewille

Oct. 2, 2023

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News

Two Webby Awards for Vermeer online experience

Together with the Rijksmuseum and Q42, we have won two prestigious Webby Awards for the online experience "Closer to Johannes Vermeer."

Eveline Schonewille

April 25, 2023

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Blog

Do you know where the knives are?

How the UXer’s invisible hand can also be of help in physical space.

Anna Offermans

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News

Rijksmuseum launches website Closer to Johannes Vermeer

In this digital experience, actors Stephen Fry and Joy Delima take you into the world of this painter from Delft.

Eveline Schonewille

Jan. 19, 2023

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Blog

A Tribute to the Shallow Designer

It’s interesting to see that the roles of UX designers seem to have become more specialized, but isn’t that the one thing we were trying to avoid?

Oscar van Beek

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Blog

Meshed and processed: Emmelien

We're always pushing digital boundaries and trying out new technologies. Meet our team in 3D.

Iris Richardson

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News

"We want to fight polarization by designing empathy"

When tensions arise in a neighborhood, it helps to put VR headsets on residents and young loiterers and immerse them in each other's worlds. ‘We want to fight polarization by designing empathy.’

Eveline Schonewille

Nov. 11, 2022

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Blog

Meshed and processed: Miguel

We're always pushing digital boundaries and trying out new technologies. Meet our team in 3D.

Nicky van den Berg

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News

Fabrique and Q42 join ARC Arise Consulting

Fabrique and Q42 join ARC Arise Consulting.

Eveline Schonewille