E-commerce is a special branch of sport: result-oriented, analytical and creative. Fabrique has extensive experience in designing and developing large and small web shops. From screws to groceries, from fashion to travel, you can buy it in "our" web stores. Together with our customers and development partners, we realize significant conversion improvements.

E-commerce design for conversion

In the first place a webshop is developed to sell. Thanks to our broad experience in designing webshops that convert well, we can advise you as to which of your brand and product range features will contribute to sales. What kind of filtering you’ll need. And for which products. Through metrics and AB tests, we’ve learned what interface patterns convert the best.

Brand-driven approach

Our experience in bringing brands to life knows is extensive. Effective sales also means: how do you distinguish your offering? With our brand-driven approach, we will always find this distinction. Whether it’s in a great look, a unique advisory module or a recognisable tone of voice.
We can use your chosen positioning and brand stories, or develop them together with you and your colleagues. We can help in creating convincing photography, text and video.

Omnichannel commerce

In retail, ‘offline’ no longer exists. Omni-channel business has been commonplace for most retailers for years now, and the mobile phone is a common tool for customers, even on the shop floor. It starts with a full-responsive webshop or a native app. Looking for innovative technology applications or unexpected links between the digital and physical world? Let us think with you.

E-commerce development

The e-commerce work we do is often for major brands like HEMA, IKEA, Dutch Lottery and Albert Heijn. Then we work as a strategy and design partner together with an implementation specialist. We have experience in designing webshops that run on Salesforce Commerce Cloud, Oracle and Magento and more. For webshops with less turnover, such as the Design Museum London and Viktor&Rolf, we often deliver the development, depending on the situation based on magento or Shopify. Want to find out what the best solution for you could be? Let’s think about it together!

Our work in e-commerce

Projects we are proud of.

HEMA is for everyone. Its fun and easy-to-use products shine with brilliant simplicity, except for online. And that’s exactly where HEMA has set its sights. By cleaning out the clutter, we made hema.nl simply HEMA again. Result: 20% more conversion, 41% more revenue from mobile payments, 25% increase time on site.

Native shop for real HEMA fans


As the digital design partner of IKEA Netherlands, we develop innovative digital concepts. An example of this is the IKEA pop-up Gift Shop with a matching online shop, entirely dedicated to "Thoughtful giving".

Thoughtful giving


The world of lotteries and online gaming is changing. With the rise of e-commerce, new market players and changing legislation, the market that the Dutch Lotteries brands operate in has become a lot more dynamic than it was ten years ago.

Fun comes first

Dutch Lotteries

Independer was often seen as merely a comparison site, not to actually take out the insurance. That’s why we now thanks to the new website profile Independer clearly as a 'shop', with the application button always in sight every step of the way.

From comparing to closing the deal



Our vision in e-commerce

Get the most out of your brand with e-commerce design

Een inkijkje in hoe bedrijven omgaan met inhouse merkontwikkeling en design.

Pieter Jongerius

Why I don't use personas

I never really use personas. But since I'm new at Fabrique I have stumbled upon them a couple of times already.

Oscar van Beek