Digital design

We design just about anything that has a digital interface. Apps, websites, touchscreens and more. When content, interaction, technology and design come together and create the best user experience. Because only if we really reach visitors and customers, a service becomes a success. From e-commerce to financial technology, from cultural heritage to entertainment.

Eyes on the prize

At Fabrique, we have our eyes on the prize when we design: we want to bring about real change, behavioural change, new brand awareness, and our client’s bottom line. A website that communicates clearly, a web store that creates conversion, an app that is used daily, an inspiring VR experience. For that reason, our designers always work with a strategic framework. HEMA's omnichannel strategy, for example, or the Van Gogh Museum’s service design.

Digital branding and visual identity

We don’t only design how a website or app works, we also determine the online brand personality. Animations, interaction, tone of voice; all these things leave an impression. Sometimes we will apply an existing corporate identity, sometimes we will develop a new one. Digital first, of course. Brands are our starting point and we always take the branding strategy seriously.

Digital design is a team sport

We work in small teams with people from various disciplines. We also collaborate intensively with our clients, we call this our “open kitchen”. This direct contact allows us to make great things together. Each person using his or her own knowledge and expertise. Front end developers, for example, don’t only bring our designs to life in the (desktop or mobile) browser with each pixel perfectly in place, they also use prototyping to help the design process along.


By integrating design and technology, we create an optimal user experience. We choose the systems that are best for your online objectives, existing technology, business needs and, of course, for your users. Our team has the technical expertise to meet all possible wishes and requirements: software architecture, backend, frontend and app development.

Well begun is half done

A successful collaboration starts with the right approach. Together we will take a good look at what your particular steps to a first release need to be. Will we be applying Lean methodology? Is Scrum a good delivery method? We are frontrunners when it comes to Agile methods and have been Scrumming since 2009. These kinds of intensive projects are increasingly a part of a digital transformation programme, and they will help your organisation to be ready for the digital age, too.

Our work in digital design

Projects we are proud of.

Museum De Lakenhal is one of the first museums in the world to use AI technology to provide visitors with background information. There are no QR code or beacons. Visitors need nothing more than to simply point their camera at the artwork. Image recognition allows the app to give more information on any artwork.

Experience it your way

Museum De Lakenhal

HEMA is for everyone. It's fun and easy-to-use products shine with brilliant simplicity, except for online. And that's exactly where HEMA has set it's sights. By cleaning out the clutter, we made simply HEMA again.

Making HEMA HEMA again


Sleeping in a Sir Hotel goes much further than the room in which you sleep. It is a one-of-a-kind experience. And that is exactly what you should feel when you visit the website. The site is a teaser of your future stay.

One-of-a-kind experiences are built one detail at a time

Sir Hotels

The mission of the Design Museum in London is big: "create the most inspiring, exciting and engaging design museum in the world." That includes a website that is a design statement in itself.

Design statement

Design Museum London


Our vision for digital design

Let’s Challenge Conventions

I would like to urge designers to challenge conventions in order to create truly new digital experiences.

Oscar van Beek