Everyone loves HEMA: its fun and easy-to-use products, the simplicity, the optimistic tone and the humor. The brand experience is true everywhere, except online. And that is precisely where HEMA has great ambitions.
Making HEMA HEMA again
HEMA is fun enough on its own. That is why ‘More HEMA’ was our starting point for the redesign. As simple as that! By cleaning out the clutter, we reached the almost impossible; even without the logo, people recognize the website as a typical HEMA.
Less is more
‘More HEMA’ was our starting point for the redesign. As simple as that! HEMA is fun enough on its own. That meant instilling convenience and simplicity. In the complete online style, look & feel and interaction. On all devices.
The results were better than the KPIs
Hema.nl is one of the few web shops that looks tidy and yet has excellent results.
Higher order value
More revenue from mobile payments
To realize the complex project in just six months, we worked closely together with HEMA and e-commerce specialists Emakina.