Rijksmuseum + Fabrique

Allowing the collection to be at the fingertips of the general public. Majestically, but also simply. That is the online goal of The Rijksmuseum. The new app means this is now possible whenever and wherever the user wants. In the train, on the sofa and in the museum itself.

  • Awards and recognitions
  • Gold European Design Award (2)
  • Gold SpinAward
  • Dutch Interactive Award (2)
  • Dutch Design Award
  • Museums and the Web Award (4)
  • Bronze Lovie Award
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Rijksmuseum + Fabrique

At your fingertips, anywhere, any time

Just before its reopening in 2013, we developed the museum’s new website. A revolutionary and award-winning design. The use of large pictures was copied by many. Rijksmuseum.nl blew the dust off the unique collection for good.

Make your own collection

In Rijksstudio you can download free high-resolution images - more than 340,000 works of art. You can zoom in so far that you can see the crackle in the paint. Now that’s how you get up close and personal with the masters.

Rijksstudio is your own collection, craft site and museum shop all in one. Surprising nudes, scary bugs, strange birds or thick moustaches; with Rijksstudio you can design unique or wonderfully weird collections. Collections that beg to be shared on social media.

rijksmuseum, rijksstudio designs

Showcasing products

In 2016, the webshop was also thoroughly rebuilt. Together with Burst we created a webshop which carefully follows Rijksstudio’s philosophy. It’s all about the visuals. Products are showcased with carefully stylised still lifes.

rijksmuseum casepage webshop

All in one app

The new app also puts visuals centre-stage. We were able to create an optimal solution by developing the collection and multi-media tours together in one app from the beginning.

rijksmuseum app screenshots collage

Make your own tour

With the app you can discover the museum yourself, or you can follow a themed tour, for example about Rembrandt or our colonial history. With the new feature "make your own tour" we combine the Rijksstudio collections with the app. Go along your own highlights on your next visit and put together your own tour.

Multimedia tour

The concept of the multimedia tour is closely related to the wayfinding principles. You can use the app to discover the museum yourself by choosing your own route. The 300 beacons mean you will get the right information at the right place.

App multimediatour

Together with

The Rijksmuseum and Fabrique have been working together since 2004. This means the Rijksmuseum’s various digital platforms form a clear and consistent whole. Using consistency and simplicity as a base, Q42 and Fabrique keep adapting, improving and renewing the app and the website. That way, the Rijksmuseum will always remain a national and international trendsetter.