Financial services

From a brand perspective as well as through service design glasses, we find the world of financial services quite interesting. So many opportunities for new, innovative products and services, where customer convenience takes centre stage.

Customers go for convenience

In recent years the financial sector has lost some of its customer confidence and sympathy, but is starting to rebuild that slowly. This makes branding an important aspect, but not in the traditional sense; today’s branding is about storytelling. The customer is looking for convenience. That’s why we now see banks invest heavily in accelerating innovation, which should lead to new products and services that will delight customers.

Private Banking is an ageing business which is on the cusp of great changes. That’s why ABN AMRO Bank used a corporate startup to launch Prospery. This new and completely online wealth manager offers digital wealth management in combination with personal coaching.

Complete online wealth manager


Sleek and "clean" by the quiet look & feel and clear navigation, but also warm and human by personal photography and content. A site that fits in with ING's leading role in the international financial world.

A corporate site with feeling


The Lean Start-Up philosophy and Agile approach

The Lean Start-Up philosophy and Agile approach are good starting points for banks and insurers. These are relatively simple methods that help to accelerate innovation. Together with the Scrum Academy we help them to make these methods stick via agile training and coaching. Take the work we did for Aegon and Delta Lloyd, for example.

A Corporate startup or Corporate Venture is the way to accelerate innovation within larger organizations.