E-commerce and retail

E-commerce is a category by itself: result-oriented, analytical and creative. At Fabrique we have extensive experience in the design and development of large and small webshops. From screws to groceries, fashion to travel. You can buy it in 'our' shops. Together with our clients and development partners, we usually see conversion improvements of 25-50%.

Webshop design for conversion and branding

In the first place a webshop is developed to sell. Now that the e-commerce market has had some time to mature, webshops look more and more alike. Through metrics and AB tests, we’ve learned what interface patterns convert the best. Thanks to our broad experience in designing webshops that convert well, we can advise you as to which of your brand and product range features will contribute to sales. What kind of filtering you’ll need. And for which products.

Brand-driven approach

Effective sales also means: how do you distinguish your product? With our brand-driven approach, we will always find the distinction. Whether it’s in a great look, a unique advisory module or a recognisable tone of voice.

Our experience in bringing brands to life knows is extensive, whether inside or outside the field of e-commerce. We can use your chosen positioning and stories, or develop them together with you and your colleagues. We can help in creating convincing photography, text and video.

Across all your touch points, and also in the webshop, we link your stories to commerce, promotions and, ultimately, to your assortment. Together we ensure that inspiration and commerce go hand in hand. Like we have done for REV'IT, for whom we have designed an international content and commerce platform.

Omnichannel commerce

Retail is no longer an ‘offline’ thing. Omni-channel business has been commonplace for most retailers for years now, others are catching on. The mobile phone is a common tool for customers, even on the shop floor. It starts with a full-responsive webshop or a native app. Looking for innovative technology applications or unexpected links between the digital and physical world? Let us think with you. For example, take a look at our point-of-sale interactives.

Not only a campaign, but also a service for thoughtful gift giving. That’s what we created for IKEA. With this new concept and service IKEA wants to show that IKEA accessories are also very suitable as a gift.

Thoughtful giving


HEMA is for everyone. Its fun and easy-to-use products shine with brilliant simplicity, except for online. And that’s exactly where HEMA has set its sights. By cleaning out the clutter, we made hema.nl simply HEMA again.

Making HEMA HEMA again


E-commerce development

The e-commerce work we do is often for major brands like HEMA, IKEA, Staatsloterij and Albert Heijn. Then we work as a strategy and design partner together with an implementation specialist. We have experience in designing webshops that run on, for example, Hybris, Salesforce Commerce Cloud, Oracle and Magento. For webshops with less turnover, such as the Design Museum London and Viktor&Rolf, we often deliver the development, based generally on the Shopify platform. Want to find out what the best solution for you could be? Let’s think about it together!