Portfolio Visual identity

Portfolio Choose the best perspective.

Choose the best perspective.

Skycap is a new international company, specialised in UAVs. Born out of a need to protect nature, Skycap makes use of drones, balloons, satellites and innovative sensor technology. So that they can get a clear picture of land plots, buildings, installations and the network of underground pipes and wires. We developed a brand story, pay-off and visual identity for Skycap. The outcome: Skycap – remote sensing.

Question

Develop a professional, international identity for us. A distinctive style that also underlines the creativity and expertise of Skycap.

Solution

Skycap creates breakthroughs by bringing new perspectives to the table. To depict this we used anamorphoses: distorted images that only reveal the actual shape from a certain angle.

The shapes are filled in with photos or subtle shades of the housestyle colour, green. These are inspired by unique atmospheres, a link with the airspace from which Skycap operates. This allows us to see a series of different shapes and images, time and again new facets of Skycap’s work.

The green housestyle colour stands for safety and fairness. But the camouflage colours are also a nod to the company’s wildlife and nature conservation roots.

Result

An identity that sets Skycap apart from the numerous drone technology start ups. And that shows Skycap to be a reliable partner who always considers the smartest perspective – even if that doesn’t necessarily involve a drone.

Would you like to know more about this project?

If you have questions about the visual identity of Skycap, please contact Anton.

Or read more about our expertise on
visual identities.

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Anton

Vanhoucke
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