Portfolio Fashion

A fashion statement.

Fashion house Viktor&Rolf operates on the interface between art and fashion. In extravagant and theatrical projects, Viktor&Rolf look for extremes. Together with artist duo Lernert and Sander, Fabrique developed a website which was seamlessly in line with this tradition.

Question

Make a web shop which only looks like viktor-rolf.com.

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Solution

The World Round Web. In the introduction film to the site, ‘the CEO of HTML’ asks Viktor&Rolf to redesign the entire Internet. In ‘The World Round Web’, the round pixel becomes a new square pixel.

The haute couture web design displays collections, portraits and news in a stylish manner, and provides a historical overview of 20 years of Viktor&Rolf. The ‘share’ button is never far away and makes it easy to share all the pages with the circle of fashionistas and the growing army of fashion bloggers.

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Result

This is not a website, it’s a fashion statement.

Awarded a Red Dot Communication Design Award 2013.

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Everything you need to make an impact.

Together with our clients we create remarkable work. If you have a challenging dilemma or a groundbreaking idea, please contact Pieter Jongerius.

Or take a look at the projects we are proud of in our portfolio.

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