Portfolio E-commerce and retail

Simply HEMA, now also online.

HEMA is for everyone. Its fun and easy-to-use products shine with brilliant simplicity, except for online. And that’s exactly where HEMA has set its sights. Together with HEMA we have improved their online presence.


How do you combine e-commerce optimisation with that simple HEMA feeling?



‘More HEMA’. The starting point for the redesign was as simple as that! Get rid of all the excess, HEMA is fun enough on its own. The products, simplicity, optimistic tone, all mixed with a good portion of humour. It’s that fun feeling of the HEMA store that online visitors needed to experience. That meant instilling convenience and simplicity. In the complete online style, look & feel and interaction. On all devices. With the optimisation of a formerly complex checkout.



By cleaning out the clutter, hema.nl. is now one of the few web shops that looks tidy and yet has a high conversion rate. Simply HEMA.


Would you like to know more about this project?

If you have questions about the website of HEMA, please contact Jop.

Or read more about our expertise interactive media.

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sr. project manager



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Please turn your phone sideways, our website looks a lot better that way!