Our services public transport and mobility
The pressures on our public transport system and mobility in general are continually increasing. Trains are full to the brim, traffic jams are as long as ever and Amsterdam Airport has to deal with long waiting lines. Acute problems, many of which do not have easy solutions. At the same time we want Wi-Fi everywhere, a real cappuccino and a comfortable seat in the train, bus or tram and on the platform.
Add to this that the coming years a number of new developments will take place which means new visions and new solutions are needed. The introduction of the OV-chip card, the Dutch contactless smartcard which allows travel on buses and trains, was only a first step in the development of new ways of paying. The end is not yet in sight.
And then there are overarching societal changes that we must not ignore. The aging of our population means new demands on the whole system. Moreover, in the coming years more people will want to get to more places, more often, and we will also have to start thinking about how we are going to deal with stricter demands concerning security.
In short: the Dutch public transport system and mobility needs in general are in a transitional phase.
This transition callsl for clever solutions on a systemic level, new services, and meaningful solutions for individuals. We also believe in an integrated approach which meets the needs of travellers and of suppliers. We propose that there are two important aspects, and that they are often related.
Hardly anybody travels for pleasure; it’s never “the longer it takes, the better”. When travelling between our homes and our jobs, especially, we want comfort and efficiency. Solutions from a multimodal perspective are very important.
For 9292, which provides journey planning information, Fabrique developed a new brand identity and style. We also built its digital applications. 9292 helps travellers get from address A to address B and has positioned itself as the ideal travel companion. The project was a huge success; the number of daily users grew by 250%.
Research has shown that more ease of payment contributes to how much travellers value a journey. New forms of payment mean different interactions between consumers and companies, and different hardware/software combinations. For public transport Amsterdam, GVB, Fabrique developed a payment machine from the perspective of the user, keeping in mind a varied target audience and a wide range of payment possibilities.
You can also view efficiency from the perspective of the supplier. Amsterdam airport Schiphol asked Fabrique to come up with ideas about improving passenger flow. We conducted research and one of our conclusions was that the border control desk was a bottleneck. We developed a vision in which this desk was replaced by a system which allowed passengers to scan their own passports. This automatic passport control has been a big success at Schiphol and at many other airports all over the world. This is where our experience in the areas of usability and hardware development come together.
2: Travel quality
Public transport still has to compete with cars. This means that pleasant surroundings, comfort and extras (such as good coffee and Wi-Fi) are important to entice travellers into choosing public transport. Fabrique has a lot of experience when it comes to improving comfort and quality in situations where there is a complex range of needs and demands.
Together with architectural firm Mecanoo, Fabrique developed a new vision on station amenities. In the past, the furniture on stations was chosen for its robustness and cleanability, not for travellers’ comfort. We turned this round, which resulted in new furniture and new waiting areas for the Dutch national railway service, NS.
Together with architects from GroupA we developed a vision for the renovation of 16 Amsterdam underground stations. Accessibility and security were improved by getting rid of unnecessary nooks and crannies and by allowing more daylight. We addressed littering and made the areas look neat and well-maintained. The project will be carried out in steps starting in the summer of 2017.
Together with Fabrique Public & Industrial Design we developed waiting shelters and furniture for public transport companies in various large European cities. Amsterdam, The Hague and Manchester are great examples of our work. The universal interior in Rotterdam trams means the vehicles are now easier to clean, but also more comfortable.