Our services Fashion

Our services fashion

In fashion, perhaps more than anywhere else, branding is everything. Fashion brands rely on their ability to differentiate. Primarily through their collections, but also using ambitious photography and inspired physical retail stores. Branding, in essence, equates to creating a difference.

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At the same time, success in e-commerce is determined by the laws of conversion and the use of conventions. As a consequence, profitable online fashion stores look more and more the same. We acknowledge the importance of these proven interface patterns. But we still think it's a shame that they lead to so many, how shall we put this uninspired user experiences.

This is why we take both branding and business very seriously at Fabrique: creating the difference is our mission, expanding your business our raison d'être.

Do you refuse to be next in line for the cookie cutter? Consider us your branding and design partner for your web store or apps. Together we'll discover that your long term brand development and immediate conversion targets actually make a pretty good couple.

Fashion brand development and innovation

Your brand is expressed through everything you do and say. When called upon, we help brands rediscover themselves. Start branddriven innovations through very practical hands on workshops. We abhor long strategic PowerPoint presentations too, so we keep it snappy and usable. Want to know how this works? Check out our cases for Fred de la BretonièreGinger and 3Suisses, for example.

Design for conversion

At the heart of most fashion sites and apps today, lies a solid shopping core. Always including mobile, often fully responsive. We have extensive experience in designing and optimising these, based on platforms such as Hybris, Salesforce Commerce Cloud, Oracle en Magento. Drawing from customer research commissioned by our clients and metrics, we are able to provide advice and tailor our work to your collection and partnerships. For example our work for Omoda a highvolume web store that rely on solid conversion figures.

Design for inspiration

Inspiration is a gigantic part of fashion. In creating an inspiring environment that contributes to your business goals, we want to learn all about your stories and key messages. We continue by examining your collection structure, looks and campaign photography and A/V content - both available and potential. Together with relevant stakeholders, we design immersive environments that are true to your brand. Like some examples? Check out Viktor&Rolf or the very high end Mallett Antiques (renowned English antiques house).

Creative design consultancy and more

Got an inhouse team that you want us to work together with? In need of a creativity injection or a thorough expert review? Interested in exploring omnichannel strategic options together? Perhaps you're just interested in jumpstarting a new project? Or maybe you require adhoc art direction for your studio or creative team? We love to put our brains to the test and deliver a quick impulse. Let's discuss your situation and see how we might match.


There is more to creating business results than delivering a great user experience. With the joint efforts of our teams, of implementation partners and especially our client, we achieve significantly higher conversion rates.


Want to know how to build a great marriage between your brand and get better conversion? Need inspiration on how to innovate in a way that's true to your brand? Or would you like to totally reinvent yourself and redefine your brand altogether? Call or mail Pieter Jongerius.

And take a look at our case presentations of some of our fashion accounts.

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+31 6 51 031 486

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