Our services


Our services Design for conversion and branding.

E-commerce design.

Design for conversion and branding.

At Fabrique we have extensive experience in the design and development of large and small webshops. From furniture to groceries, fashion to travel. You can buy it in 'our' shops. Together with our clients and development partners, we usually see conversion improvements of 25-50%.


E-commerce design for conversion.

In the first place a webshop is developed to sell. Thanks to our broad experience in designing webshops that convert well, we can advise you as to which of your brand and product range features will contribute to sales. What kind of filtering you’ll need. And for which products. Through metrics and AB tests, we’ve learned what interface patterns convert the best.

Simply 20% more conversion.


HEMA is for everyone. Its fun and easy-to-use products shine with brilliant simplicity, except for online. And that’s exactly where HEMA has set its sights. By cleaning out the clutter, we made hema.nl simply HEMA again.

Result: 20% more conversion, 41% more revenue from mobile payments, 25% increase time on site.

From comparing to closing the deal.


As an independent comparison site, Independer makes insurance easy for almost 1 million customers in the Netherlands. By making powerful choices, we created a clear and well-arranged comparator for health insurance policies. The customer always has the important information at hand. Also on mobile.

Result: Independer grew faster than expected and helped more customers in 2015 than in the previous year.

Thoughtful giving.


For the holidays, we designed a new brand experience for "IKEA Gift Shop", an online gift shop and the digital elements for a pop-up store. We created one experience across different channels and touch points, whereby digital elements were integrated into the physical experience. Awarded the Silver Dutch Interactive Award (Campaign category).

Visitor index 107, conversion index 121, sales index 133.

Brand-driven approach.

Our experience in bringing brands to life knows is extensive. Effective sales also means: how do you distinguish your offering? With our brand-driven approach, we will always find this distinction. Whether it’s in a great look, a unique advisory module or a recognisable tone of voice. We can use your chosen positioning and brand stories, or develop them together with you and your colleagues. We can help in creating convincing photography, text and video.

Omnichannel commerce.

In retail, ‘offline’ no longer exists. Omni-channel business has been commonplace for most retailers for years now, and the mobile phone is a common tool for customers, even on the shop floor. It starts with a full-responsive webshop or a native app. Looking for innovative technology applications or unexpected links between the digital and physical world? Let us think with you.

E-commerce development.

The e-commerce work we do is often for major brands like HEMA, IKEA, Dutch Lottery and Albert Heijn. Then we work as a strategy and design partner together with an implementation specialist. We have experience in designing webshops that run on Salesforce Commerce Cloud, Oracle and Magento and more. For webshops with less turnover, such as the Design Museum London and Viktor&Rolf, we often deliver the development, based generally on the Shopify platform. Want to find out what the best solution for you could be? Let’s think about it together!

Would you like to know more?

Call Matthijs.

+31 6 51 031 486

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