We received no fewer than four Silver Dutch Interactive Awards during the festive award ceremony in the monumental Beurs van Berlage conference centre in Amsterdam. We won with the Geven met aandacht (Thoughtful Giving) campaign for IKEA, the Rijksmuseum app, and twice with the online wealth manager Prospery by ABN AMRO bank. To top it all off, IKEA was awarded the Golden Award for Company of the Year 2018.
Our collaboration with Deloitte Digital and ABN AMRO Bank paid off in the categories Digital Transformation and Service, where we won a Silver Award for online wealth manager Prospery. Private Banking is an ageing business, which is on the cusp of great changes. That’s why ABN AMRO Bank launched Prospery. This new and completely online wealth manager offers digital wealth management in combination with personal coaching by certified experts, for a fixed price, irrespective of how much wealth the customer has. Available for laptop and smartphone, and soon also as an app.
Fabrique helped ABN AMRO’s Corporate Startup with setting up the innovation process, scrum, and validated learning. We designed the Value Proposition, the name, the brand and the identity, and developed the UX and the visual design for the website and the apps.
In the category Campaign we won a Silver Dutch Interactive Award for our digital work on IKEA’s Geven met aandacht (Thoughtful Giving) campaign. During the holidays, IKEA started an omnichannel campaign during which they opened a temporary pop-up gift shop in the centre of Utrecht. This was backed up online as well as in the shop. In this campaign, all elements fit perfectly; everything was developed with the same idea in mind: “Thoughtful Giving” (taken from the national brand positioning Aandacht maakt alles mooier; Thoughtfulness Makes Everything Better).
Our most important job for this campaign was to create an online store with the new brand experience (IKEA as a gift shop) and create a new digital brand experience in the pop-up shop.
The evening in Amsterdam got even better when IKEA was declared the winner of the Golden Award in the category Company of the Year 2018! The jury rewarded IKEA because of its true partnerships with agencies and for creating synergy between these different agencies. “Innovation is used to reach people, and IKEA is not only focused on their e-commerce platform. IKEA is brave enough to give agencies the freedom they need, and to challenge them to create an experience. With this, IKEA is a leading brand,” reads the jury report.
The Rijksmuseum in your pocket
Together with Rijksmuseum and our technical partner Q42 we were awarded the Silver Award for the new Rijksmuseum app in the category Tools. The aim of the new app is allowing the collection to be close at hand for the general public. Majestically, but also simply. The app informs visitors, navigates, and gives them insight into the collection. Before, during, or after a visit to the museum. With this app you will have the Rijksmuseum “in your pocket”.
The Dutch Interactive Awards are an initiative of the cross medial marketing platform Emerce and the branch organisation Dutch Digital Agencies. The awards focus on the very best interactive work from the Netherlands every year. Apart from the awards that we won for IKEA, Prospery by ABN AMRO Bank, and Rijksmuseum, Fabrique was also nominated for Stockon.