Cases Campagne Dutch Design Week 2017
For the third year in a row, Fabrique has developed the campaign around Dutch Design Week in Eindhoven. This year we also co-conceived the theme and used that theme with striking posters, a peculiar app and a hallucinatory trailer.
Help the client to come up with a theme for Dutch Design Week 2017 and design a campaign that fits this theme like a glove.
Designers are continuously faced with
new challenges that require a change. A change of direction, of perspective and
of world vision. For that reason, together with the organiser Dutch Design
Foundation, we chose the theme “Stretch”.
Because only by stretching can we make space to innovate and to renew.
For the campaign we worked together with fifteen prominent Dutch designers. We created new forms from existing work. The work was stretched, morphed, dented, cracked, blurred, contorted and warped again and again. This generated unrecognisable, exciting, aesthetic and sometimes even completely absurd images.
Five different posters reveal the results. And the weird and wonderful DDW STRETCH app even brings the posters to life. When you aim your camera at a poster, one of the five film clips will start playing on your smartphone (without a QR code!). Finally, the teaser with music by Y’skid takes you on an absurd and hallucinatory trip outside of reality.
A challenging theme. A hallucinatory trailer. Five unique posters. And an app that changes the posters into a surreal experience. Dutch Design Week 2017 is a stretching exercise for the imagination.