Cases GVB

Buy your ticket easily with GVB.

Waiting in line at the Amsterdam bus, tram and metro ticket vending machines will soon become a thing of the past. Together with the GVB, Fabrique designed user-friendly machines. The main objective: faster circulation.

A unique assignment.

The current ticket machines of the Amsterdam public transport company GVB no longer meet the user demands. That is why the GVB asked Fabrique to design a new machine. The first time that the company has enlisted a design agency to develop their ticket vending machine.

Design research.

First, we observed and analysed the use of the current vending machines. These machines are mostly conceived from the inside out: the mechanism determines the use. User-unfriendly directions and illogically placed hardware make it even more off-putting.

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Returning the focus to the traveller.

We put the focus back on the traveller. We worked on clarifying the user flow for all target groups, with friendlier instructions in the user's native language. A lot of attention was given to the combination of the technical design and user interface.

From cardboard to metro station.

In each phase, we have tested the designs extensively. From cardboard creations to realistic mock ups in subway stations. This way, we could take into account all types of users throughout the design process; tall people, short people, wheelchair accessibility, Amsterdam multi-users, day-trip tourists and lost visitors.

Flowing notifications.

With each step, we improved the flow of the interface. We focused heavily on the interaction between the touchscreen and the physical elements. On-screen animations together with luminous LEDs in the hardware produce free-flowing notifications. Popular products get a place on the home screen: 95% of travellers find the right ticket right away.


The new GVB ticket vending machines are scheduled to be installed in 2018. Our basic design formed the starting point for the tender. Together with the product designers of Fabrique Public & Industrial Design we will remain involved throughout the process. This way, we can continue to monitor the quality during the realisation phase.

Would you like to know more?

Call Matthijs.

+31 6 51 031 486

Or leave a message.

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