Cases

Cases HuisjeHuisje

Tinder for homeswapping.

Like dating, but not quite. That’s HuisjeHuisje. Together with IT company CoolProfs, 26 Dutch housing associations, and WoningNet, which manages a central website for these associations, Fabrique developed an intuitive app which allows people to swap their homes.

A platform for supply and demand.

How can we re-invigorate the sluggish rental housing market? Housing association Ymere took the initiative to develop a platform for supply and demand. Ymere contacted Fabrique and put forward the idea for “a Tinder for home swapping”.

It all started with a PressureCooker.

“Is it possible to build a simple app for something as complicated as home swapping?” That was the starting point for Ymere and Fabrique. The basis for HuisjeHuisje was laid during a Design Sprint, during which we determined the basics and developed a working demo.

Improving the demo after user testing.

We user-tested the demo together with research agency Valsplat. Do users understand the principle? What might stop them from using it? The conclusions from the user tests allowed us to further improve the demo.

More and more housing associations are joining in.

The working demo convinced other partners to participate. WoningNet got in on the act, and several associations joined in, too. Together, the 26 associations that are now part of HuisjeHuisje manage a total of 336,000 rental homes.

Verified rental price.

In 11 Scrum sprints, together with all the partners, HuisjeHuisje was developed into the app that it is now. The partnership with WoningNet and the associations means security; swappers have a high probability that their association will approve the swap, and because the app is connected to the housing databases the rental price and number of square metres can be verified.

Intuitive and friendly.

We made the app as intuitive and easy-to-use as possible. The images and texts have been chosen to match that intuitive interface: friendly, simple and personal.

HuisjeHuisje flow op mobiel HuisjeHuisje flow op mobiel HuisjeHuisje flow op mobiel

Bingo!

It is easy to swipe through the houses and flats on offer. You can “like” a home with a simple click. If the other party liked your house too: Bingo! You have a match. You can use the app to start a chat with the other person and arrange a meeting.

35,000 downloads in three months.

11.000
houses

225.000
likes

700
matches

10+
succesful
swaps

When it was launched in September 2017, HuisjeHuisje received a lot of attention from the press. The app quickly became more popular than its competitor woningruil.nl.

HuisjeHuisje cleverly breaks open the market for rental homes.

Team

Portret van Alejandro Garza Vivas

Alejandro

Garza Vivas

Front-end development

Portret van Anna Offermans

Anna

Offermans

UX direction

Portret van Bas Peschier

Bas

Peschier

Interaction design

Portret van Lizz Zuyderduin

Lizz

Zuyderduin

Project management

Portret van Matthijs Klinkert

Matthijs

Klinkert

Strategy

Portret van Stan Grootes

Stan

Grootes

Art direction

Do you want to know more about this project?

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+31 6 51 031 486

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