HEMA

Everyone loves HEMA: its fun and easy-to-use products, the simplicity, the optimistic tone and the humor. The brand experience is true everywhere, except online. And that is precisely where HEMA has great ambitions.

  • Our services
  • Digital design and development
  • E-commerce
  • Retail
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Making HEMA HEMA again

HEMA is fun enough on its own. That is why ‘More HEMA’ was our starting point for the redesign. As simple as that! By cleaning out the clutter, we reached the almost impossible; even without the logo, people recognize the website as a typical HEMA.

Less is more

‘More HEMA’ was our starting point for the redesign. As simple as that! HEMA is fun enough on its own. That meant instilling convenience and simplicity. In the complete online style, look & feel and interaction. On all devices.

Our team realized a completely new responsive webshop with an optimized checkout in a short period of time. Read more about our experience in e-commerce

The results were better than the KPIs

Hema.nl is one of the few web shops that looks tidy and yet has excellent results.

20%

Conversion increase

25%

Higher order value

41%

More revenue from mobile payments

To realize the complex project in just six months, we worked closely together with HEMA and e-commerce specialists Emakina.

Bart Bergmeijer Visual designer