Below the Surface

Many objects were found in the construction pits of the Noord/Zuid metro line in Amsterdam. Together with Q42 we created an online archive in which we take you through 100,000 years of the city’s history.

  • Our services
  • Digital design and development
  • Awards and recognitions
  • Webby Award
  • Silver Lamp ADCN
  • Silver SpinAward
  • Bronze Lovie Award
  • Finalist European Design Awards
Visit this website

20,000 treasures in 1 digital showcase

Dentures, cereal box toys, golden wristwatches. Even a gun. All of it is “stuff” that the people of Amsterdam have thrown into their Amstel river over centuries. Each item is nothing special when taken on its own. But put 20,000 finds on one page and you'll see the history of the Dutch capital.

Collage proces projecte Below the Surface Fabrique
Black and white. No fuss. Just the visitor and the collection.

Stan Grootes Visual designer

Minimal design

We wanted a design that in no way interfered with the archaeological finds. Which is why the style is minimal, in service of the collection. We used black and white, high-contrast typography and subtle mouse-overs. That way the visitor’s attention stays where it should be: on the collection. To be browsed through endlessly.

Below the suface minimaal design objecten

Everyone is an archaeologist

The amount of data is enormous. That's why we made an online tour for people who don't want to browse themselves. And children can make their own showcases. Everyone can get to know the collection in their own way.